Owner John Severson graduated from Washington University in St. Louis in 2004 with degrees in Anthropology and Film.  After nearly seven months travelling to Europe, Africa, and Asia, Severson returned to the U.S. and settled in his hometown of Chicago, IL.

Severson loves being involved in all aspects of the wedding videography business, from pre-event coordination to the final edit and presentation process.

After getting married in July of 2009, Severson's wife Sarah assists with the critique stages of the wedding video edit, ensuring that each video Severson produces is seen through the eyes of a former groom as well as a former bride.